Schema Markup for AI Search: The Exact Fields That Trigger Brand Mentions

TL;DR

If you want AI answers (Google AI Overviews, Perplexity, Copilot, Gemini) to name and cite your brand, give them a clean entity graph. That means:

• Use Organization markup on your homepage with: @id, name, url, logo, sameAs, founder, foundingDate, contactPoint, brand, address/areaServed.
• On every content page, declare what it’s about and who published it with Article/BlogPosting using: headline, author, datePublished, mainEntityOfPage, about, mentions, citation/isBasedOn, publisher (→ your Organization @id).
• On product/feature pages use Product with: name, brand (→ your Org @id), sku/gtin, offers, aggregateRating/review.
• Use FAQPage and HowTo when appropriate for answerability.
• Reuse the same @id for your brand across all pages to connect the dots.

Do that and AI systems can disambiguate, trust, and cite you.

AI systems assemble answers by:

1. finding entities (people/brands/products),
2. checking provenance (who said this? where?), and
3. ranking sources they can safely quote.

Schema markup is your way to say, “This page is from this brand, about this thing, backed by these sources.” It reduces guessing. Less guessing → more confidence → more brand mentions and links in AI answers.

Below are the fields that most often influence whether assistants identify and cite your brand. Prioritized top-to-bottom.

A) Organization (your brand entity)
Use on: homepage, about, pricing, contact, careers—any brand-level page.

Below are the fields that most often influence whether assistants identify and cite your brand. Prioritized top-to-bottom.

A) Organization (your brand entity)
Use on: homepage, about, pricing, contact, careers—any brand-level page.

Think of your site as a graph where every page connects back to one Organization node via @id. That way, when AI models parse any page, they can quickly jump to who said it (you) and why you’re legit.

• Use a single brand canonical ID, e.g. https://futureseo.io/#organization.
• Reuse that exact @id in publisher, brand, and organization fields across pages.

• Put these in a <script type="application/ld+json"> block.
• Keep JSON valid; use your own URLs/assets.

1) Organization (put on homepage)

{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://futureseo.io/#organization",
"name": "FutureSEO",
"url": "https://futureseo.io/",
"logo": {
"@type": "ImageObject",
"url": "https://futureseo.io/assets/logo.png"
},
"description": "FutureSEO helps brands earn citations and visibility in AI search.",
"founder": {
"@type": "Person",
"name": "Your Name"
},
"foundingDate": "2024-01-01",
"sameAs": [
"https://www.wikidata.org/wiki/QXXXXXX",
"https://www.linkedin.com/company/futureseo",
"https://www.crunchbase.com/organization/futureseo",
"https://github.com/futureseo",
"https://twitter.com/futureseo"
],
"contactPoint": [{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "support@futureseo.io"
}],
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
},
"areaServed": "Worldwide"
}

2) Blog post (this article template)

{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": "https://futureseo.io/blog/schema-markup-for-ai-search",
"headline": "Schema Markup for AI Search: The Exact Fields That Trigger Brand Mentions",
"description": "A simple, copy-paste guide to the schema fields that make AI assistants cite your brand.",
"author": {
"@type": "Person",
"name": "Your Name"
},
"publisher": {
"@type": "Organization",
"@id": "https://futureseo.io/#organization"
},
"datePublished": "2025-08-23",
"dateModified": "2025-08-23",
"about": [{
"@type": "Thing",
"name": "Schema markup"
}],
"mentions": [{
"@type": "Thing",
"name": "Google AI Overviews"
},{
"@type": "Thing",
"name": "Perplexity"
}],
"citation": [
"https://developers.google.com/search/docs/appearance/structured-data",
"https://schema.org"
]
}

3) Product/Feature page

{
"@context": "https://schema.org",
"@type": "Product",
"name": "FutureSEO GEO Monitor",
"description": "Track and improve your brand’s citations across AI search engines.",
"brand": {
"@type": "Organization",
"@id": "https://futureseo.io/#organization"
},
"sku": "GEO-MONITOR-001",
"category": "SEO Software",
"offers": {
"@type": "Offer",
"url": "https://futureseo.io/pricing",
"priceCurrency": "USD",
"price": "79.00",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "129"
}
}

4) FAQ page (or FAQ section on a page)

{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How do I get my brand cited in AI answers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Use Organization markup with @id and sameAs, tie all pages to it, add Article/Product schema with publisher/brand → your Org."
}
},{
"@type": "Question",
"name": "Does schema alone guarantee citations?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Schema improves understanding; you still need authoritative content and third-party references."
}
}]
}

5) LocalBusiness (if relevant)

{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://futureseo.io/#hq",
"name": "FutureSEO",
"url": "https://futureseo.io/",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Market St",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94103",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.7749,
"longitude": -122.4194
},
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "09:00",
"closes": "17:00"
}],
"telephone": "+1-415-000-0000",
"sameAs": ["https://www.google.com/maps?cid=XXXXXXXXXXXX"]
}

Make your pages easy for models to quote:

• Answer-first intro: 2–3 bullets that state your key facts.
• Short, scannable H2/H3s that match real queries.
• Named entities in plain text (brand, product, locations, standards).
• Source lists (outbound citations) near claims and in citation.
• Clean tables and bullets (models extract these well).
• Unique images with descriptive alt text (also referenced in image/ImageObject).

On-page SEO bits (to ship with this post)

Slug: /blog/schema-markup-for-ai-search
Title tag: Schema Markup for AI Search: Fields That Trigger Brand Mentions
Meta description: A simple, copy-paste guide to the schema fields that make AI assistants cite your brand—Organization, Article, Product, FAQ, and more.
H1: Schema Markup for AI Search: The Exact Fields That Trigger Brand Mentions
Suggested internal links:

• Generative Engine Optimization: Your Essential Strategy for 2025
• GEO Content Blueprint: From Intent Cluster to Citation Magnet
• AI Visibility Search 2025: Key Trends & Why Your Brand Needs It Now